HTH: The NFL Team that is Solving Millennials

I found this article instructive about how the San Francisco 49ers are adapting the way they teach and communicate with players. The head coach recognized that they are dealing with millennials, whose modes of communication and attention spans are vastly different from past generations. This articles is obviously not religious or theological, but I gathered three tactics the 49ers are using to help in the way I teach the Bible to teenagers. In particular, I was impacted by his mention of the way kids communicate via images.

Join us for Rooted 2015, an intimate youth ministry conference, where we will explore how the good news of God coming to mankind in the person of Jesus Christ offers student ministers and teenagers, hope, healing and connectedness. 


Also to learn more about gospel centered youth ministry, check more articles from Rooted’s youth ministry blog. 


Cameron Cole has been the Director of Youth Ministries for eighteen years, and in January of 2016 his duties expanded to include Children, Youth, and Families. He is the founding chairman of Rooted Ministry, an organization that promotes gospel-centered youth ministry. He is the co-editor of “Gospel-Centered Youth Ministry: A Practice Guide” (Crossway, 2016). Cameron is the author of Therefore, I Have Hope: 12 Truths that Comfort, Sustain, and Redeem in Tragedy (Crossway, 2018), which won World Magazine’s 2018 Book of the Year (Accessible Theology) and was runner up for The Gospel Coalition’s Book of the Year (First-Time Author). He is also the co-editor of The Jesus I Wish I Knew in High School (New Growth Press) and the author of Heavenward: How Eternity Can Change Your Life on Earth (Crossway, 2024). Cameron is a cum laude graduate of Wake Forest University undergrad, and summa cum laude graduate from Wake Forest with an M.A. in Education. He holds a Masters in Divinity from Reformed Theological Seminary.

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