Emily Heide serves as the Executive Director for Rooted Ministry. She began her career working as an account executive in the Food, Beverage and Nutrition Practice at Porter Novelli. Emily then moved into the non-profit world, implementing the first marketing and communications plan for the National Coalition for Cancer Survivorship tripling their media coverage. She then served as the Communications Director at the Rosslyn Business Improvement District where she planned and marketed all special events including their jazz festival with over 6,000 attendees. After relocating to Birmingham, she worked for a couple of non-profits before joining Rooted in 2015 to run the annual conference. Her responsibilities grew alongside the organization, and in January 2019, she was promoted to Executive Director. She manages all staff and programs for the organization. Emily is married to Sam, and they have three children.